It is definitely interesting to see how different manufactures have taken to strive for the next position in Market share. Sony has seemed to almost flood the lower to mid range dslr field with as many choices as possible but there is good reason to believe their full frame camera will be out this year to join the FF scrap.
Nikon came out swinging with the D3 and followed up with the D700 before anyone could answer the D3. I have seen some people concerned or wondering what Olympus will do. will they make a FF camera. I really REALLY doubt that they will. One thing they would have to go back to the drawing boards on every thing including lenses. My opinion is that Olympus is in a very strong position right ware they sit.
While some Manufactures pour money into development for the next best FF to keep up. Olympus can sit back with a growing lens line up that is 2 to none in the designed for digital.
This leaves other manufactures having to split their efforts to grow two lines of lenses to get the best results for each sensor size or making compromises for one or the other. This makes it hard for anybody stepping up to a dslr for the first time. I mean who really wants to wade through, this lens is best on this body but not very good on this one. So if you upgrade next year are your lenses going to be the best for the next body. With Olympus the answer is easy, yes they will be very good for the next model coming out. So what gives me this opinion that Olympus will stay in the direction they have been heading with the 4/3 sensor. The same thing happened with the 35mm film cameras. Yes MF and Large format are still around and they do have some very good uses but they are not the mass market they are tools for the job. So I look at it this way in Two years if you are not dedicated to a system you will have 3 general choices 4/3, 35 mm/ FF or a MF. If you take the cost, results, and pack size how much of a benefit will a "FF" camera over a MF, size cost IQ. Now look at were the 4/3 camera stacks up in the end it is generally lighter , and more compact and no confusion for which lens works on what body. The MF system is also pretty clear for what lens system works on what body. So after all the marketing hype and the pro shoots with this. What will be important to the user. For me it is easy of use in every area when I order something new for my system I do not want to have to study which ones will work at all and then find out which one of those will give me the best results. I am only given the options that work on my system to start with. I like that so I use Olympus and get great results and can spend my time shooting instead of studding my next purchase to make sure I get the best results for me and my clients.
So if I had to move up from my current system it would be to go ahead to MF and spend the extra $ for a system that has been around and is only improving and getting cheaper to get in to. Just my opinion.
Thanks and God Bless.
Corey Brown
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