Posted by
Corey Brown
On
11:54 PM
Last time I discussed how passion for your camera can tie in to the passion of a photographer. In part 2 I am going to discuss your photographic passions and putting them to work.
How does a photographer use their passion to make money?
A lot of professionals become professionals because they have a passion for photography. However, not many professional photographers have a passion for the photography they do. (I know this sounds confusing but stick with me.) Most “professionals” do not have any passion for the field of photography they try and make money in. Have you ever seen a wedding photographer that can charge $5,000 + per wedding? (Yes) How about the photographer charging $500.00 to do weddings and giving all the photographs on a CD for their client? (yes) I can tell you that the average bride hiring a photographer would love to know why one photographer can charge 10x the amount than the other guy. The answer is fairly simple.
A photographer charging 10X the amount has mastered something the other guys have not. The funny thing is, it is not all skill that makes the price increase. In fact the technical skill level between the two is not that big of a gap some times let alone a 10X price gap.
Just because a photographer is doing weddings or portraits or what ever their money making photography is, does not always mean they have a passion for that field . Does this mean that all photographers who do not have a passion for their field are bad photographers? (NO) What it means is some/(Most) photographers find an area to make money to support their passion.
Lets go back to the wedding photographer that charges 10X the amount and why this is justifiable. The first reason could be that their passion of photography is wedding photography. Another reason is they have managed to establish their passion and incorporate it into their wedding photography. The latter here is harder to find, however, they are a very skilled and diverse photographer.
Just because some one is passionate about photography does not mean that they are a successful photographer. On the contrary, most people who have a passion for photography ever become successful. Realistically most fail. It can become a stumbling block when all your focus is in an area of photography that you have no passion for. However, the photographers that are passionate and successful look at things in a different light.
I will use my self as an example to help illustrate what I am trying to say. I do a lot of portrait, life style and environmental photography to make my money. However, I am passionate about landscape scenery and in the moment people photography. The reason people hire me to do their portraits is not because I am a better portrait photographer per-say. The reason is I have to include my passions into all of my photography to be able to produce my best photography.
Here is an example. This is an on location portrait.
This is another taken on location.
So what makes these photos special? It is the style. I am not only taking a portrait. If you look at the first photo I am taking a landscape photo that happens to have a portrait in it. Since landscape photography is one of my passions I always try and mix my passion with my business photography. If you look really closely to the very first photo in this article, to the family portrait, you will notice that this is the same location. This is also one of my favorite spots for wildlife trails and scenic photography. Most people who visit this location never see it the same way my photographs show it. The is because I am mixing my passion with my work. I am willing to shoot at dusk and dawn because I know at those times what kind of scene will come out.
One of the tricks to being a passionate and successful working photographer is to incorporate your photographic passion into your"work" photography. If you can not incorporate what you love about photography into the type of photography you make a living with; you should go out and shoot at least once a week just for yourself. Why shoot once a week for yourself? Simple, to keep doing what you love and to keep growing in the area of photography that you love. This in turn will make it easier for you to find a way to mix your passion with your work; making your photography natural and something you love to do. Your clients and future clients will see this and want to work with you just for those reasons.
Thank you and God Bless,
Corey Brown (Glory 2 Jesus 4 Photography)
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